ICT to Provide Service for SmithKline Program

Share this article:
Outsourced customer service provider ICT Group Inc., Langhorne, PA, yesterday said it began providing multi-lingual call center support for NiQuitinCQ, the smoking cessation program offered by SmithKline Beecham in the United Kingdom, Belgium, Sweden and France.

The exclusive agreement augments ICT's extensive work with SmithKline in North America.

A team of 24 agents fluent in English, French, Swedish and Flemish at ICT Eurotel in Dublin, Ireland, will provide inbound support for the program. Agents ask callers a series of questions and enroll them in a 10-week, customized program called Committed Quitters. The information they gather is used to compile mailing materials tailored to each individual.

The agreement is the first application for SmithKline with ICT's European operations, according to John McCabe, president of ICT International Teleservices.

McCabe said he expects the SmithKline business will require about 4,000 man-hours per month. He also said that the service could expand as SmithKline rolls Committed Quitters out to additional countries.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.