iCrossing deal adds Russian capabilities

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Search agency iCrossing has partnered with Russian search agency Ingate to manage global brands' search efforts in Russian markets.

ICrossing now will have access to search capabilities across Russia and the Commonwealth of Independent States (CIS), which includes 12 countries and more than 300 million people.

"With the support of Ingate, we can help non-Russian brands access Russian markets as well as help Russian brands market globally," said Don Scales, president and CEO of iCrossing. He said this venture builds on iCrossing's overall global strategy to enter all global growth markets.

Ingate was founded in 2000 and has more than 200 brand clients including Procter & Gamble, PricewaterhouseCoopers, L'Oreal, Peugeot and Honda. With headquarters in Tula and an office in Moscow, Ingate has more than 130 employees, and the company also runs a search industry news portal in Russia — www.seonews.ru.

With this partnership, Ingate's clients will have the ability to tap into iCrossing's digital services including Web development, social media, display, as well as paid and natural search.

“ICrossing has a strong reputation for search leadership and innovation,” said Nikita Androsov, CEO of Ingate, in a statement. “Their strong global presence, experience working with global brands and unique approach to search-informed digital marketing makes them a perfect partner.”

Currently, iCrossing works with search campaigns in 21 languages in more than 25 countries. Its clients include Epson America, Toyota, Travelocity, Coca-Cola and Office Depot.

Last December iCrossing formed a similar partnership with China-based search marketing company Beijing Gridsum Technology.

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