ICOM Will Resell CoolSavings Coupon Technology

Share this article:
ICOM Information and Communications Inc. will become the first reseller of CoolSavings' proprietary coupon technology solution, Chicago-based CoolSavings said yesterday.


CoolSavings' coupon technology lets companies deliver secure, print-at-home coupons from their Web sites, e-mail and online banner ads. Consumers can redeem them at their local stores.


ICOM, a supplier of communications programs for the packaged goods industry, will offer the technology to its clients, who will issue print-at-home coupons through e-mails delivered to ICOM's permission-based e-mail list of 1.5 million U.S. households.


"This partnership is a logical extension of our offline direct marketing business, which uses the TargetSource [15 million name] consumer database of in-depth information to segment consumers and allow advertisers to cost-efficiently talk to the right consumers," said Catherine McIntyre, president of ICOM. "With CoolSavings' coupon technology, we're now bringing this capability to the online world and enhancing it through added tracking features that can collect and profile information on consumer behavior and redemption and further improve our advertisers' ROI."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.