ICOM Adds Vacationers Segment

Share this article:
ICOM Information & Communications Inc.'s TargetSource consumer responder database now has 1.6 million self-reported family vacation travelers, the Toronto-based database marketing solutions provider said yesterday.


TargetSource is a database of self-reported information featuring 1,500 lifestyle, demographic, behavior and interest selections. The data are taken from a survey, The Shoppers Voice, which ICOM mails to 60 million households yearly.


Selects on the file include recency, geography, age, income, credit, household composition, gender, occupation, marital status, housing, ethnicity, religion and more than 250 lifestyle variables. Base price is $70/M.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions