iChoose Will Distribute Software through Freeinternet.com

Share this article:
iChoose Inc. this week announced a deal with freeinternet.com, the nation's sixth largest free Internet service provider, to distribute its savings alert software to 1.5 million subscribers.


The iChoose software immediately shows online consumers a better offer from retailers to coincide with the time these shoppers are ready to buy. Users download the software for free. Freeinternet users can also expect to receive 2 million iChoose CD-ROMs in the mail.


"What we're bringing to the table here is not posted prices," said Lance Cunningham, CEO of Dallas, TX-based iChoose. "These are just not the prices that retailers put on their site everyday, but these are customized prices based on the consumers that they're trying to reach."


iChoose works with retailers to price goods based on the customer's profile. It collects the consumer's data when he or she downloads the free software.


"It's very different from what a price comparison service does, which just brings back the posted price and many times not the full price that includes shipping," Cunningham said.


Retailers pay iChoose a percentage of the transaction revenue, which varies from 5 to 30 percent.


"What we saw in this freeinternet deal is we're looking for a way to quickly distribute our software to a group of users that are prone to embrace it ... and are also willing to share information in return," Cunningham said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.