Ibm.com Sponsors Echo Digital Award

Share this article:
IBM Corp.'s ibm.com division has become the official sponsor of the Echo Digital Award, a new award created by the Direct Marketing Association.


An interactive best-of-show prize, the award will be presented to the gold or silver Echo award-winning online campaign. The winner should have the ideal mix of strategy, creativity and proven direct marketing results.


Executives from the DMA's Echo Committee and ibm.com will choose the winning campaign, which must clear three rounds of judging. The deadline for entries is April 16. The prize will be awarded Oct. 28 at the 84th Echo Awards ceremony in Chicago.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US