IBM

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

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The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Surprise, Delight, Care—Repeat

Surprise, Delight, Care—Repeat

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The path to customer experience is paved with relevant customer interactions.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

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It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

CoreMedia Launches Next Gen Experiential E-com Tool

CoreMedia Launches Next Gen Experiential E-com Tool

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A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

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IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...