The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
The path to customer experience is paved with relevant customer interactions.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...