The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
The path to customer experience is paved with relevant customer interactions.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
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