IBM Lands British Telecom Initiative

Share this article:
British Telecommunications, London, has invested $8 million in the first phase of a business intelligence initiative based on IBM's NUMA-Q servers, IBM said earlier this month.


When the implementation is completed, IBM said it will be one of the largest data warehouses in the world with more than 13 terabytes of storage capacity. The data warehouse will include a fully integrated e-marketing software suite from Prime Response. That suite, in conjunction with the IBM solution and supported by an Oracle database, will enable BT to improve current campaigns through automation, allow more event-driven and opportunistic marketing and facilitate coordinated multichannel delivery.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.