The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.
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