IBM Debuts Vision Builder CRM Suite

Share this article:
IBM Global Solutions yesterday debuted a suite of customer relationship management services.


Called Vision Builder, the service helps businesses understand the CRM services they want to achieve and the tools to measure results. It includes a customer workshop that defines the parameters of a proposed CRM program, develops an understanding of the financial and cultural effect to a business and builds the processes for successful transformation.


Vision Builder also is designed for companies already using a CRM system. The system has a set of analytical tools to assess cost reduction, revenue enhancement and other business measures.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings