IBM, Chordiant Reach CRM Alliance

Share this article:
IBM Corp. and Chordiant Software Inc. are expected to announce today that they signed a strategic alliance to offer insurance companies a customer management solution that provides an instant, single view of customer data across the enterprise.


The offering, both companies said, will increase transaction efficiency and reduce operational costs for insurers.


The alliance offers an infrastructure from IBM and an application software suite from Chordiant that enable insurance companies to automate end-to-end business processes across all channels and touch points.


IBM, Armonk, NY, and Chordiant, Cupertino, CA, said the joint solutions will help insurance providers reduce other costs associated with customer management. These include providing services and improving marketing effectiveness and lead management while streamlining customer-related processes and operational efficiencies.


The two companies will jointly market the Chordiant 5 software optimized for IBM eServer pSeries and xSeries hardware, DB2*database software and the WebSphere infrastructure software platform, including the WebSphere Application Server. IBM Global Services will build Chordiant-specific skills to cater to customers that require contemporary, integrated, enterprise-level customer programs.


The alliance builds on a relationship between the companies in which Chordiant 5 Enterprise Platform was made available for deployment with IBM WebSphere Application Server.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.