Ibetcha.com Teams With Stern Show on Promotion

Share this article:
Ibetcha.com, New York, began an advertising and marketing campaign with the Howard Stern Radio Show.


Ibetcha allows members to bet virtual dollars called "BetchaBucks" on issues and events. For each bet members win, they accumulate dollars they can put toward prizes, including DVD players, flat-screen televisions and cars, among others.


The ads on the show direct listeners to log onto ibetcha.com and play "The Bet of the Week." Listeners bet against Howard Stern show personality K.C. Armstrong.


The contest includes the following bets: What sport will the next pro athlete who is arrested play? Who will be the next rock star to check into rehab? Who will be the next rap star murdered? Who will be the next adult movie star diagnosed with AIDS? Will Shaq and the L.A. Lakers win the NBA finals?


The campaign and contests will run throughout the summer.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.