Ibetcha.com Teams With Stern Show on Promotion

Share this article:
Ibetcha.com, New York, began an advertising and marketing campaign with the Howard Stern Radio Show.


Ibetcha allows members to bet virtual dollars called "BetchaBucks" on issues and events. For each bet members win, they accumulate dollars they can put toward prizes, including DVD players, flat-screen televisions and cars, among others.


The ads on the show direct listeners to log onto ibetcha.com and play "The Bet of the Week." Listeners bet against Howard Stern show personality K.C. Armstrong.


The contest includes the following bets: What sport will the next pro athlete who is arrested play? Who will be the next rock star to check into rehab? Who will be the next rap star murdered? Who will be the next adult movie star diagnosed with AIDS? Will Shaq and the L.A. Lakers win the NBA finals?


The campaign and contests will run throughout the summer.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?