Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

IAB

Digiday 2011: Integrate digital media, brand advertising

Tim Peterson December 12, 2011

Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

IAB issues new ad verification guidelines

Juan Martinez November 03, 2011

The Interactive Advertising Bureau (IAB) issued new guidelines designed to ensure a common set of methods and practices for ad verification, the company said in a Nov. 3 statement.

US online ad revenue up 23% in first half of 2011: IAB

Tim Peterson September 29, 2011

U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.

What's in a (top-level domain) name?

Tim Peterson August 15, 2011

The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners.

Affluent consumers more likely to share information online: study

Tim Peterson August 01, 2011

Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.

Mobile is central to a successful marketing strategy, says Gilt City CMO

Tim Peterson July 18, 2011

Brands must include their mobile marketing team in top-level discussions about business strategy, said Heather Hopkins Freeland, CMO of local deals site Gilt City, on July 18.

L'Oreal digital spending jumps as CMO figures out where to invest

Tim Peterson June 09, 2011

L'Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a "must-have" for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau's "The Future of Display" event.

Display ad spending to hit $200B, says Google VP

Tim Peterson June 09, 2011

Display advertising spending will rise from $25 billion in 2010 to $200 billion "in a few short years," Neal Mohan, VP of product management at Google, told attendees of the Interactive Advertising Bureau's "The Future of Display" event on June 9 in New York.

Marketers should target Hispanics, but how? Um...

Tim Peterson May 06, 2011

Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau's May 5 "Clicko de Mayo" event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market.

Rothenberg to return to IAB after month-long stint as Time Inc. chief digital officer

Tim Peterson February 22, 2011

Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.

Time Inc. names IAB CEO Rothenberg first chief digital officer

Kevin McKeefery December 13, 2010

Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.

IAB creates office of general counsel, promotes three

Juan Martinez December 10, 2010

The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives.

IAB asks for industry help to develop future ad units

Mercedes Cardona September 28, 2010

The Interactive Advertising Bureau is overhauling its list of standard online advertising units and calling on industry professionals to help develop new brand-friendly ad formats.

IAB: Online ad revenue poised to rebound after 3.4% drop in 2009

Dianna Dilworth April 07, 2010

Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.