While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.
A report released by the IAB Mobile Marketing Center of Excellence found that the mobile advertising market is worth in excess of $5 billion.
Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure.
Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.
The Interactive Advertising Bureau (IAB) issued new guidelines designed to ensure a common set of methods and practices for ad verification, the company said in a Nov. 3 statement.
U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.
The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners.
Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.
Brands must include their mobile marketing team in top-level discussions about business strategy, said Heather Hopkins Freeland, CMO of local deals site Gilt City, on July 18.
L'Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a "must-have" for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau's "The Future of Display" event.
Display advertising spending will rise from $25 billion in 2010 to $200 billion "in a few short years," Neal Mohan, VP of product management at Google, told attendees of the Interactive Advertising Bureau's "The Future of Display" event on June 9 in New York.
Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau's May 5 "Clicko de Mayo" event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market.
Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.
Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.
The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives.
The Interactive Advertising Bureau is overhauling its list of standard online advertising units and calling on industry professionals to help develop new brand-friendly ad formats.
Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.