IAB: Web ads drop by 5% in Q1 2009

Share this article:

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.


"It's a really tough economic climate, and in a lot of key categories, marketers are retrenching and spending drastically less," said Joe Laszlo, director of research at the IAB. "The Internet is not immune to that."


According to Nielsen, overall US ad spending fell 12% in the first quarter of this year dropping $3.8 billion to a total spend of $27.9 billion.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.