IAB values mobile ad market at $5.3 billion

Share this article:
IAB values mobile ad market at $5.3 billion
IAB values mobile ad market at $5.3 billion

The Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence has valued the size the market of mobile advertising at $5.3 billion in 2011 — an increase of 150%.

“Marketers are beginning to understand more than ever that mobile is an important medium,” said Anna Bager, VP and general manager of IAB's Mobile Marketing Center of Excellence.

The IAB provided a rundown of regional and global figures in both dollars and euros. “IAB found these numbers by collecting data from members who submit their revenue to us,” Bager explained.

The $5.3 billion mobile market will most likely continue to grow exponentially, Bager said.

“Once mobile moves out of the mobile medium category and becomes something larger, it will be a part of all advertisers' budgets," she said. "Mobile has become no longer an ‘if' but a ‘must'.”

The numbers provided by the IAB related to the mobile market as a whole and did not break the results down into further categories, such as social or search, according to Bager.

Another recent IAB study conducted by On Device Research revealed that 47% of mobile commerce actions happened at home, while 70% of consumers welcome mobile ads.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion ...

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.