Direct Line Blog

IAB urges FCC to stay out of privacy debate

Share this article:
Stressing the consumer value of free Internet services and the value of industry self regulation, the Interactive Advertising Bureau (IAB) has sent a letter urging the Federal Communications Commission (FCC) to stay out of the privacy debate when making plans in national broadband legislation.

“While we support efforts to encourage broadband deployment and adoption, we have concerns with addressing privacy issues in this proceeding.  There is no record of actual consumer harm arising from general privacy concerns, especially as they relate to online behavioral advertising,” wrote Mike Zaneis, VP, public policy at the IAB, in the letter.
“To the extent that consumers have legitimate privacy concerns, we believe that self-regulation offers the best avenue to ensure that consumers enjoy protections as they utilize the dynamic Internet ecosystem funded by advertisements.” 

The letter was sent in response to a request that comments be made on behavioral targeting. In September, the Federal Trade Commission (FTC), who has been investigating behavioral targeting for more than 2 years now, encouraged the FCC to get involved.

The industry groups are pushing for less government intervention and a more proactive self regulation approach. Consumer groups, including the Center for Democracy and Technology (CDT), are pushing for more government regulation.
 



Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.