IAB supports Google, DoubleClick in Senate's probe of their merger

Share this article:

Google and DoubleClick began facing the Senate Judiciary Committee on September 27 at a hearing titled "An Examination of the Google-DoubleClick Merger and the Online Advertising Industry: What Are the Risks for Competition and Privacy?"

The committee, which was announced last July, is investigating the $3.1 billion Google DoubleClick merger for consumer privacy, anti-competitive and anti-trust issues.

Illinois representative Bobby L. Rush (D), who is chairman of the House Energy and Commerce Committee subcommittee on consumer protection, announced the investigation in July. The hearings began September 27.

The Interactive Advertising Bureau has taken a stance to support consumer privacy online and to support the industry executives who appeared in court, including David Drummond, chief legal officer at Google and Brad Smith, general counsel at Microsoft.

The IAB and its members who include 24/7 Real Media, the Conde Nast Media Group, MSNBC, Facebook and MySpace have developed privacy best practices that inform the consumer with notice and choice.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches