IAB releases video guidelines

Share this article:
The Interactive Advertising Bureau released digital video ad format guidelines for in-stream, overlay and video companion ads to simplify specs and make creative submissions more efficient. The guidelines deal with linear formats such as pre-, mid-, or post-roll ads, as well as non-linear units such as overlays or product placements. The trade group is seeking com­ment on the guidelines throughout this month.
Share this article:
close

Next Article in Briefs

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: