Direct Line Blog

IAB releases updates to its standard terms and conditions, along with other initiatives

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The IAB is having their annual conference in Carlsbad, CA today and have a number of announcements.

In conjunction with the 4A's the IAB has finalized the “4A's/IAB Standard Terms and Conditions Version 3.0,” and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard advertising contract since 2002 and has been updated to address how technologies have evolved.

The IAB also released “An Interactive Television Advertising Overview,” part of its “Platform Status Reports” aimed at educating the industry on the state of interactive advertising platforms.

They also put out their first ever “Social Media Buyer's Guide,” as well as the “Networks & Exchanges Quality Assurance Guidelines” for public comment.



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