IAB releases Social Advertising Best Practices

Share this article:

The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns.

“Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance,” according to IAB's best practices. “These Best Practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions.”

The best practices include:

  • Key terms and definitions of the elements of a social ad and how social advertising differs from    other online display advertising;
  • Examples of advertising creative executions;
  • Recommendations for consumer opt-in/opt-out policies;
  • Privacy guidelines regarding data gathering, consumer disclosure and usage of consumer information

“Industry standards are essential to making social media easy, safe and scalable for advertisers,” said Seth Goldstein, CEO of Socialmedia.com and co-chair of the IAB's UGC Social Media Committee in the statement. “The new IAB framework is a critical first step in this direction, and we are excited to help enable the next generation of social advertising.”

 

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.