IAB releases Social Advertising Best Practices
The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns.
“Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance,” according to IAB's best practices. “These Best Practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions.”
The best practices include:
- Key terms and definitions of the elements of a social ad and how social advertising differs from other online display advertising;
- Examples of advertising creative executions;
- Recommendations for consumer opt-in/opt-out policies;
- Privacy guidelines regarding data gathering, consumer disclosure and usage of consumer information
“Industry standards are essential to making social media easy, safe and scalable for advertisers,” said Seth Goldstein, CEO of Socialmedia.com and co-chair of the IAB's UGC Social Media Committee in the statement. “The new IAB framework is a critical first step in this direction, and we are excited to help enable the next generation of social advertising.”
