IAB releases new "Ad Unit Guidelines 2009 Update"

Share this article:
The Interactive Advertising Bureau (IAB) has released its new “Ad Unit Guidelines 2009 Update.” The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process.

The new update reads, “In order to be considered a standard, an ad unit must be commonly bought and offered throughout the marketplace; only seven of the eighteen ad units currently on the list meet the new criteria.” In addition, “Ad units will not be removed from the standard list in 2009, but must meet the criteria by the end of 2010.”

The idea to include creatives in this process is part of the IAB's Reimagining Interactive Advertising initiative, which aims to bring together people from creative agencies, media agencies and publishers to discuss the evolution of digital marketing. This is the first iniative of the Reimagining Interactive Advertising Task Force.



Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.