IAB releases Mobile Buyer's Guide

Share this article:
The Internet Advertising Bureau (IAB) has released the Mobile Buyer's Guide for advertisers looking to run ads in the mobile space. The Guide is a comprehensive look at all of the potential media for mobile phones and how to buy across this emerging platform from SMS to the mobile Web. It also includes information on the audiences on the mobile phone, information on what metrics to look at and case studies. The document is available here: http://www.iab.net/mobile_buyers_guide.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...