IAB: Q3 Online Ad Revenues Up 20 Percent

Share this article:
The Interactive Advertising Bureau said yesterday that online ad sales rose an estimated 20 percent in the third quarter, the fourth straight quarter of growth and the highest level since 2001.


The IAB's quarterly Internet Ad Revenue report estimates third-quarter online advertising revenue at $1.75 billion, compared to $1.45 billion in the same quarter a year ago. The ad sales are a 5 percent increase from the previous quarter's $1.66 billion. The figures are based on third-quarter ad data from the top 15 online ad sellers compiled by PricewaterhouseCoopers. PwC extrapolates the data for the entire industry.


The IAB and PwC provide detailed revenue reports twice a year and estimates the intervening quarters. Last month, in its report for the first half of the year, the IAB said paid search powered an Internet ad recovery in the first half of the year, accounting for 29 percent of spending and nearly all of the growth. Actual third-quarter figures, along with those for the fourth quarter, will be released in early 2004.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.