IAB Issues First Certifications on Measurement Guidelines

Share this article:
CNET Networks, Univision, weather.com and Yahoo completed the auditing and certification process, the first to comply with the Interactive Advertising Bureau's Global Internet Ad Impression Measurement Guidelines.


Other companies working toward compliance by year-end include the Walt Disney Internet Group, Accipiter, atlas, Falk, Forbes.com, Zedo, 24/7 Real Media, AOL Media Networks, DoubleClick, iVillage, ValueClick's Mediaplex, MSN and The New York Times.


Made public in November, the IAB guidelines tackle advertiser and agency concerns over the need for a standardized method of measuring interactive advertising.


A first for the industry, the guidelines give a detailed definition of what counts as an online ad impression -- the key currency of the medium. The IAB aims to create accurate online ad measurements across Web publishers and ad serving technologies nationwide and globally.


The guidelines are available on www.iab.net/measurement.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.