IAB debuts best practices for privacy

The Interactive Advertising Bureau has released interactive advertising privacy guidelines in a move to preserve consumer privacy. The guidelines were approved by the IAB's board of directors at the start of the IAB's annual meeting, Ecosystem 2.0 — Driving Growth in Digital Marketing, this week.

The guidelines are as follows:

• Consumers should be provided meaningful notice about the information collected and used for interactive advertising
• Consumers should be informed of their choices regarding interactive advertising and empowered to exercise those choices
• Businesses should implement appropriate information security practices
• Businesses should be responsive and accountable to consumers
• Companies should educate consumers about the benefits of interactive advertising

The guidelines were developed by the IAB Policy Development Task Force and Policy Council, which includes representatives from Facebook, Google, Q Interactive, Return Path, ValueClick, Walt Disney Internet Group and Yahoo. The guidelines will be submitted to the FTC before the end of February.