I3 Mobile Unveils Wireless Advertising Service

Share this article:
I3 Mobile, Stamford CT, yesterday unveiled its Advanced Data Mining Advertising, Tagging and Transaction system, which delivers targeted, permission-based advertising to mobile phones, pagers, personal digital assistants and other wireless systems.


The system integrates user data, including demographic information and geographic location, with the user's personalized content preferences to deliver targeted advertising messages. For example, the system can send an offer for a free ski lesson with the purchase of a lift ticket to consumers receiving ski condition reports for southern Vermont on Fridays.


Offers can be further targeted to consumers in a specific market or based on specific demographic criteria.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.