I-Behavior Gets Co-op Database Software Patent

Share this article:
I-Behavior was awarded a patent this month for its co-operative database software, Dynamic Data Link, the Harrison, NY, company said yesterday.


The program integrates online and offline buyer records to give an overview of each consumer's buying behavior. Database updates are automated through the software. It also incorporates e-mail addresses as a key match element and can group multiple consumer e-mail addresses by comparing common elements from multiple sources.


The software was designed with multichannel marketing in mind. Instead of just deleting duplicate records, it selects the best data fields available among multiple sources to create the most accurate record possible.


Marketers can select the best fields such as: the most complete last name; the most accurate street address; and the e-mail address based on the date last used, frequency of use or associated historical spending levels. Match rules also can be adjusted to a marketer's desired levels.


The patent was awarded based on DDL being the only package capable of accurately identifying the individual behind multiple e-mail addresses, according to I-Behavior.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.