Hyundai names Harte-Hanks DM agency of record

The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America.

Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer. Harte-Hanks has worked with Hyundai for several years creating programs for specific vehicle launches and on ownership programs. The new relationship will enable the agency to help Hyundai cross-sell products, grow customer value and capitalize on more opportunities to retain customers when they are back in the market to buy. One goal will be to use targeted media to convert vehicle prospects into new owners at a greater rate and at a lower cost per sale.

We have an opportunity to continue building our sales momentum using a comprehensive, integrated approach to acquisition and retention marketing,” said Chris Perry, director of marketing at Hyundai Motor America, in a statement. “We are partnering with Harte-Hanks to better reach consumers with messages that are relevant to them and can be executed across multiple channels.”