Hyphos 360, SAS team to reach mid-tier market

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SAN FRANCISCO -- Hyphos 360 and business intelligence firm SAS Inc. have allied to provide midsize companies the benefits of the world's most comprehensive marketing suite, delivered by expert marketers at Hyphos 360.

Marketing solutions provider Hyphos 360, Clearwater, FL, a PRIMIS company, made the announcement at the DMA06 conference and exhibition.

PRIMIS Marketing Group, Chicago, is an integrated information marketing solutions provider.

As a platinum-level SAS partner, Hyphos 360 will provide data cleansing, persistent key processing and data expertise to mid-tier marketers, helping them integrate SAS' marketing solutions into their clients' customer acquisition and marketing databases.

SAS, Cary, NC, offerings that Hyphos360 will provide include:

· SAS Marketing Automation, which offers campaign management, business intelligence, analytics and data integration.

· SAS Marketing Optimization, which augments SAS Marketing Automation by applying more sophisticated mathematical techniques to optimize marketing ROI despite limited budgets, channel capacities and other constraints.

· SAS Interaction Management, which uses patented technologies to track behavior of individual customers and identify when an individual's behavior deviates from the norm. This intelligent trigger monitoring enables clients to proactively manage their customer relationships over time.

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