Hyperion, Purdue Sign Pact

Share this article:
Hyperion, Sunnyvale, CA, has formed a strategic co-development agreement leveraging the resources and benchmark data of Purdue University's Center for Customer Driven Quality to define, develop and deliver Internet-based analytic applications for benchmarking of customer interactions.


The applications, which will be offered in conjunction with Hyperion CRM, will enable companies to improve the overall return on customer relationships by comparing CRM initiatives to peer groups and competitors, stimulating multiple scenarios for improving customer satisfaction and optimizing customer service staffing levels.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.