Hydra Network signs AARP, Citibank and Sears for CPA campaigns

Share this article:

Online cost-per-acquisition advertising network Hydra Network has signed deals to manage online advertising campaigns for the Association for the Advancement of Retired Persons (AARP), Citibank and Sears.

Hydra will launch a response-based online marketing campaign for AARP through its network of pre-screened affiliates with the goal of building the nonprofit's customer base. Web site banner ads and subscriber e-mail are among the methods that will be used to distribute the campaign.

Citibank is rolling out an aggressive online advertising campaign focused on lead generation for its low-rate home equity credit lines. It will tout many benefits for equity seekers such as flexible draw features on personal checkbooks, no closing costs, no application fees and ability to convert a variable rate to a fixed rate if prime increases.

Sears is running separate campaigns to promote its home improvement services along the lines of vinyl siding, window replacement, HVAC and cabinet refacing.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.