Hydra Network signs AARP, Citibank and Sears for CPA campaigns

Online cost-per-acquisition advertising network Hydra Network has signed deals to manage online advertising campaigns for the Association for the Advancement of Retired Persons (AARP), Citibank and Sears.

Hydra will launch a response-based online marketing campaign for AARP through its network of pre-screened affiliates with the goal of building the nonprofit's customer base. Web site banner ads and subscriber e-mail are among the methods that will be used to distribute the campaign.

Citibank is rolling out an aggressive online advertising campaign focused on lead generation for its low-rate home equity credit lines. It will tout many benefits for equity seekers such as flexible draw features on personal checkbooks, no closing costs, no application fees and ability to convert a variable rate to a fixed rate if prime increases.

Sears is running separate campaigns to promote its home improvement services along the lines of vinyl siding, window replacement, HVAC and cabinet refacing.