Huron acquires Response Mail Express

Share this article:

Private equity firm Huron Capital Partners has acquired Response Mail Express from its former parent, DME Holdings.

The transaction closed July 9, but was formally announced this week. Terms of the transaction were not disclosed.

Tampa, FL-based RME provides direct marketing services for customers in sectors including financial services, insurance and mortgages. It also offers Seminar Success, a turnkey seminar-based lead generation program.

John Higgins, a partner at Huron, said in a statement that RME is “the clear market leader for seminar-based lead generation programs. The value proposition of RME's programs, combined with the depth of its management team, are very attractive to us."

The RME investment is the sixth transaction Huron has closed this year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.