Hunt Switches to Inhouse Statistical Modeling

Share this article:
Hunt Marketing Group, Seattle, an integrated direct marketing communications shop, this week began using MODEL 1 statistical modeling software from Group 1 Software, Lanham, MD. HMG is the first advertising and direct marketing agency on the West Coast to use the software.


HMG president Brian Hunt said his agency is capable of offering turnkey, integrated approaches to client marketing challenges.


Clients' data modeling is performed under the same roof as their direct response advertising -- rather than farming out the statistical work to service bureaus and other vendors, he said.


MODEL 1 is the latest in a series of new software solutions that agencies can use to apply traditional predictive modeling approaches -- both statistical and nonstatistical -- on databases of up to 2 billion files for more efficient forecasting of customer and prospect behaviors.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.