Hunt Switches to Inhouse Statistical Modeling

Share this article:
Hunt Marketing Group, Seattle, an integrated direct marketing communications shop, this week began using MODEL 1 statistical modeling software from Group 1 Software, Lanham, MD. HMG is the first advertising and direct marketing agency on the West Coast to use the software.


HMG president Brian Hunt said his agency is capable of offering turnkey, integrated approaches to client marketing challenges.


Clients' data modeling is performed under the same roof as their direct response advertising -- rather than farming out the statistical work to service bureaus and other vendors, he said.


MODEL 1 is the latest in a series of new software solutions that agencies can use to apply traditional predictive modeling approaches -- both statistical and nonstatistical -- on databases of up to 2 billion files for more efficient forecasting of customer and prospect behaviors.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.