Humphrey: Longtime DM Leader to Head FCB Direct

Share this article:
Accepting a challenge to grow the $558 million agency into a $1 billion giant over the next two years, longtime industry heavyweight Steve Humphrey, the former president of Bronner Slosberg Humphrey in Boston, has accepted the position of chairman/CEO for FCB Direct Worldwide, New York.


Humphrey, who will bring nearly 35 years of industry know-how to FCB Direct, began his career working in general advertising at Ogilvy & Mather, New York, on the General Foods account. Although he eventually served as senior vice president, group director in charge of General Foods Worldwide, he also spent a period of time as manager of Avon Product Marketing. He is perhaps best known for his role in helping create and turn Bronner Slosberg Humphrey into a $675 million company with more than 800 employees.


Humphrey indicates he will take the helm at FCB Direct with a planned focus on enhancing the agency's relationship marketing capabilities as well as its digital, database and telemarketing resources.


Brenda Ryan, chairman of Foote, Cone & Belding Worldwide, New York, characterized Humphrey's move to the legendary Madison Avenue agency as "a phenomenal step forward for FCB Direct, [one that] will move FCB Direct into the top rank of the great direct marketing companies of the world."


Foote, Cone & Belding, which was founded in 1873, is one of the largest advertising agencies in North America with 169 offices in 81 countries. Its parent company is True North Communications, Chicago.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.