Humphrey: Longtime DM Leader to Head FCB Direct

Share this article:
Accepting a challenge to grow the $558 million agency into a $1 billion giant over the next two years, longtime industry heavyweight Steve Humphrey, the former president of Bronner Slosberg Humphrey in Boston, has accepted the position of chairman/CEO for FCB Direct Worldwide, New York.


Humphrey, who will bring nearly 35 years of industry know-how to FCB Direct, began his career working in general advertising at Ogilvy & Mather, New York, on the General Foods account. Although he eventually served as senior vice president, group director in charge of General Foods Worldwide, he also spent a period of time as manager of Avon Product Marketing. He is perhaps best known for his role in helping create and turn Bronner Slosberg Humphrey into a $675 million company with more than 800 employees.


Humphrey indicates he will take the helm at FCB Direct with a planned focus on enhancing the agency's relationship marketing capabilities as well as its digital, database and telemarketing resources.


Brenda Ryan, chairman of Foote, Cone & Belding Worldwide, New York, characterized Humphrey's move to the legendary Madison Avenue agency as "a phenomenal step forward for FCB Direct, [one that] will move FCB Direct into the top rank of the great direct marketing companies of the world."


Foote, Cone & Belding, which was founded in 1873, is one of the largest advertising agencies in North America with 169 offices in 81 countries. Its parent company is True North Communications, Chicago.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.