Tad Clarke, Editor-in-Chief
February 25, 2000

Humor in Action

Humorous campaigns are getting noticed in the DM world, as judged by one of last week's top Caples winners. The Courageous Client Award went to a campaign that appeared to mail a person's cremated remains. The piece was appropriate, though, since it was for Saatchi & Saatchi client No Frills Funerals. Looking around this week's issue reveals more humor, including Qwest Communications' "moo-la"-saving cows and Intercept's campaign looking for the 101st use for those drug-testing urine cups.

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