Humana Picks KnowledgeBase Marketing for CRM

Share this article:
CHICAGO -- KnowledgeBase Marketing Inc., a provider of information marketing and CRM solutions, said yesterday that Humana Inc. has signed a multi-year initiative to use the company's Impact customer relationship management solution for its commercial database marketing efforts.


KnowledgeBase Marketing, Richardson, TX, said that Impact will offer Humana an open-systems database platform that is scalable and flexible, that improves access to data and allows Humana to consolidate marketing activity results. Other benefits for Humana, KnowledgeBase said, include the ability to analyze and understand customer behavior at different touch points, design and execute data-driven marketing campaigns, track the results and report the success of these campaigns throughout the company.


Humana, Louisville, KY, is one of the nation's largest publicly traded health-services companies with 6.5 million medical members located primarily in 18 states and Puerto Rico. The company offers coordinated healthcare through health maintenance plans, preferred-provider plans, point-of-service plans and administrative services products to employer groups, government-sponsored organizations and individuals.


"We're excited about the possibilities this new marketing database brings to our commercial marketing efforts," said Susan Poulsen, director, direct response marketing for Humana. "Although we have long utilized database marketing practices with our individual marketing efforts, this is a first for us in the business-to-business world."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.