Hugo Dunhill Forms E-Mail Division

Share this article:
Hugo Dunhill Mailing Lists Inc. yesterday announced the formation of its new e-mail division called E-Mail Advantage.


The division consists of double opt-in lists of consumer and business-to-business e-mail names. It is a subscription-based, electronic direct marketing service. Subscribers join the network by opting in at an affiliate Web site. Then Hugo Dunhill verifies that opt-in with a follow-up e-mail. In the final step, names are then matched against the Hugo Dunhill consumer database to further authenticate the data.


E-Mail Advantage databases include segments such as students, investors, home-based business owners, health and fitness enthusiasts, travelers, ethnic consumers, online shoppers, BTB, medical professionals and ailment sufferers.


Selections and pricing vary from segment to segment.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US