Hudson headlines Weight Watchers campaign

Share this article:

Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page.

Hudson will also appear in mass media television ads beginning April 4 encouraging consumers to join the organization.

"Because Jennifer is relatable to so many people and has experienced visible results with Weight Watchers, we feel she will help motivate others to take control of their health and try our program,” said David Kirchhoff, president and CEO of Weight Watchers, in a statement.

Weight Watchers representatives could not be immediately reached for comment.

Hudson also has a page on WeightWatchers.com, where she blogs. Consumers can view the television ads, find a meeting location or sign up for Weight Watchers Online at the microsite.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.