HSN, BeautyBank to launch made-for-TV beauty brand

BeautyBank, a subsidiary of The Estee Lauder Companies Inc., is partnering with Home Shopping Network (HSN) to develop a beauty brand specifically for television retail.

The products will be sold exclusively on HSN and HSN.com. The brand is expected to launch in July.

“Beauty is the most demonstrable category in our business and because of that, lends itself particularly well to our array of multichannel assets, including TV, online, podcasts and assorted multimedia,” Mindy Grossman, CEO of IAC Retailing, which includes HSN, said in a statement.

Financial terms of the deal were not disclosed nor were the specifics of what products the line will include. HSN currently has about 75 brands in its beauty assortment.

According to Catherine Bomboy, VP of global communications at BeautyBank, the company will be utilizing HSN's direct-to-consumer marketing vehicles.

Launched in 2004, BeautyBank previously created a cosmetics department for Kohl's department stores and has worked with Coach to launch an exclusive fragrance for Coach stores.