HSBC Interactive Billboard Lights Times Square

Share this article:
New York-based financial services firm HSBC Bank is giving consumers 30 seconds of fame to ring in the New Year with an advertising campaign that allows Times Square visitors to have their picture displayed on a video billboard.


HSBC Bank launched the effort New Year's Eve, opening a kiosk in the Times Square Visitors Center where people can have their picture taken. The picture, blown up to 40 feet by 52 feet, is then incorporated into a 30-second, animated promotional vignette, which is displayed on the billboard.


There is no charge for the service, HSBC Bank said. The only requirement is that people must smile while their picture is taken to be included in the vignette.


Vignettes are displayed from 10 a.m. to 6 p.m., seven days a week. Participants appear in one of nine vignettes, which are randomly selected and include a jungle ride, a Venetian gondola trip, a car chase and an outer space adventure.


The bank has a lease on the sign space through 2005.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?