HSBC, Cornerstone Brands in credit card deal

Share this article:

Financial services and banking giant HSBC has signed an agreement with cataloger Cornerstone Brands Inc. to launch and manage a private label credit program for Cornerstone's entire family of multichannel brands.

The new agreement kicked off with launch of The Territory Ahead credit card, which customers may use to purchase The Territory Ahead and Isabella Bird brand merchandise via catalog, Internet and the merchant's store locations.

Customers who apply for the card will receive 10 percent off their purchase and 5 percent off all future card purchases. Additional card benefits may include deferred billing, exclusive cardholder savings and special notice of cardholder-only events.

Cornerstone Brands is owned by IAC/InterActiveCorp and is based in West Chester, OH.

Prospect Heights, IL-based HSBC's private label credit program for Cornerstone's other brands, which include Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith+Noble, and TravelSmith Outfitters, will launch over the coming months.

Each brand will have its own credit card with its respective brand name.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.