HP to acquire Palm for $1.2 billion

HP just announced that they are going to acquire Palm for about $1.2 billion. “Palm's innovative operating system provides an ideal platform to expand HP's mobility strategy and create a unique HP experience spanning multiple mobile connected devices,” said HP's EVP of personal statements Todd Bradley in a statement.

While it is early to say what this means for marketers, this move brings HP into the mobile device market which could mean a lot from a mobile marketing and e-commerce point of view. Watch out Amazon, Apple, Samsung and Google, there is another big player entering the game.

While it is early to say what this means for marketers, this move brings HP into the mobile device market which could mean a lot from a mobile marketing and e-commerce point of view. Watch out Amazon, Apple, Nokia and Google, there is another big player entering the game.