HP to acquire Palm for $1.2 billion

Share this article:

HP just announced that they are going to acquire Palm for about $1.2 billion. “Palm's innovative operating system provides an ideal platform to expand HP's mobility strategy and create a unique HP experience spanning multiple mobile connected devices,” said HP's EVP of personal statements Todd Bradley in a statement.

While it is early to say what this means for marketers, this move brings HP into the mobile device market which could mean a lot from a mobile marketing and e-commerce point of view. Watch out Amazon, Apple, Samsung and Google, there is another big player entering the game.

While it is early to say what this means for marketers, this move brings HP into the mobile device market which could mean a lot from a mobile marketing and e-commerce point of view. Watch out Amazon, Apple, Nokia and Google, there is another big player entering the game.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...