HP, RealNetworks Expand Digital Partnership

Share this article:
Hewlett-Packard said yesterday that it is expanding its relationship with RealNetworks, an Internet media software firm, to develop digital entertainment products that will allow consumers to download music, streaming video and other digital content that can be played on their home stereos and televisions.


RealNetworks, Seattle, will supply the Linux-based software platform for products that HP plans to produce by the holiday season, according to Hewlett-Packard, Palo Alto, CA. Among the products it is looking to create is an Internet appliance that can be fed directly to a user's stereo speakers and TV set through either a dial-up or a high-speed Internet connection.


The partnership is another example of HP's focus on digital entertainment products such as CD-writing drives, the company said.


The partnership will allow RealNetworks to expand its RealPlayer software for playing audio and video sent over the Web to a PC, other Internet appliances and wireless devices. It also represents RealNetworks' goal of extending its reach into other areas such as cell phones and hand-held computers.


RealNetworks makes software such as RealPlayer and RealJukebox that allows PC users to hear music and view video over the Web.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.