HP CMO will chair next Caples awards

Share this article:
Using SEM in tandem with other DM efforts can help drive sales
Using SEM in tandem with other DM efforts can help drive sales

The John Caples International Awards, unique for its celebration of creativity in direct and digital marketing, has named Michael Mendenhall, SVP and CMO of HP, general chair for its 32nd annual awards show.

Mendenhall has a history of steering the marketing programs of major brands. Prior to his work at HP, he was EVP of marketing and communications for Walt Disney Parks and Resorts. Mendenhall has also overseen work that has won prestigious awards, including an Emmy and the 2000 and 2001 Silver Lions Best Corporate Campaign Award at the International Advertising Festival in Cannes, France.

In his role as Caples general chair, Mendenhall will welcome more than 80 agency creative directors to New York next month to judge the 32nd round of Caples.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

All Marketing Is Direct

All Marketing Is Direct

Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.