Howard Draft Is Caples Chair
Howard Draft, chairman/CEO of his self-named direct marketing and promotions agency, has been appointed 2005-06 general chair of the John Caples International Awards.Caples is one of the top three international direct and interactive marketing awards, along with the Direct Marketing Association's Echo and the London-based International Advertising Festival's Cannes Lions.
Draft has served in leadership positions in all three awards.
The award was named for John Caples, a famed BBDO copywriter.
