Direct Line Blog

How will Google Search Options affect SEO marketing?

Share this article:
I reported yesterday on Google's new "Search Options" tool which appears in the left-hand navigation on the Google results page (after you click on "show options" in the original results page). I've been using it today and it really blows me away -- even typing in my own name offered so many options, to sort by recent mentions of my name; videos only; forums; or with a totally different visual view using the "Wonder Wheel."

Now I want to go further and find out how the Search Options feature will affect marketers -- does it require new thinking around keywords? New content to drive to various options such as recency and genre? I want to hear what you think...let me know how this amazing new tool for users affects the work of SEO marketers everywhere.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.