Direct Line Blog

How will Google Search Options affect SEO marketing?

Share this article:
I reported yesterday on Google's new "Search Options" tool which appears in the left-hand navigation on the Google results page (after you click on "show options" in the original results page). I've been using it today and it really blows me away -- even typing in my own name offered so many options, to sort by recent mentions of my name; videos only; forums; or with a totally different visual view using the "Wonder Wheel."

Now I want to go further and find out how the Search Options feature will affect marketers -- does it require new thinking around keywords? New content to drive to various options such as recency and genre? I want to hear what you think...let me know how this amazing new tool for users affects the work of SEO marketers everywhere.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.