How to write a press release for reporters

Share this article:

After debuting search engine optimization tips on how to write for robots, press-release expert EON received requests from marketers for tips on how to write a press release for reporters.

As a result, EON has produced a tip sheet on how to write for reporters.

"Write succinctly," the tip sheet says. "Short headlines, one-sentence leads and short paragraphs help readability. Paragraphs of six to eight lines are preferred."

Eon also recommends avoiding jargon and sticking to traditional terms and phrases.

It is important to be clear so that you don't lose your reader.

"Don't assume reporters will remember your annual event, or run the same story year after year," the tip sheet says. "Provide a fresh angle for the story."

When writing a release remember to address why the reader should care about your news and how it affects him or her directly.

Choose the active voice over the passive voice whenever possible.

"Always provide an after-hours' number for questions," the tip sheet says. "And if you're unreachable, make someone available who can answer questions."

A knowledgeable storyteller should act as a company's spokesman or spokeswoman. An informed contact is a great aid to both your story and the journalist.

"Offer your company's expert as a source of information," the tip sheet says. "Share tips, background or news. Reporters will remember you in the long run."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.