How to run successful campaigns with Foursquare and Facebook Places

Date: Thursday, June 7, 2012
Time: 10:00 a.m. PT / 1:00 p.m. ET




Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.

When was the last time you were in a public place and didn't see someone with their phone out — texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook in exchange for more relevant data and offers. This shift presents exciting opportunities for companies to tap into the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.

But where in the world should you start?  In this webinar, Adam Steinberg will share a practical view of how to get your location-based marketing strategy up and running and then take it to the next level.

Specifically, you'll learn:

  • How to make the most of the free location-based marketing tools from Foursquare and Facebook
  • How to create unique campaigns by using the Foursquare, Facebook and Twitter APIs
  • Three things you can do in the next six months to make a big impact. 
Featured speaker:
Adam Steinberg
– Segment Marketing Director, Silverpop

Sponsored by:

Return to the main webcast section. 

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Leverage Big Data to Transform your Email Marketing Program

To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips.

Secrets of B2B Marketing Lead Generation Webinars

Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects.

Live Action Drives Reaction

Whether launching a product, training a field force, or educating stakeholders, marketers can use streaming video to interact with and engage their constituents in real time across any device. Register today to learn how you can harness real-time video to captivate your audience and spur ...