How to run successful campaigns with Foursquare and Facebook Places
Date: Thursday, June 7, 2012
Time: 10:00 a.m. PT / 1:00 p.m. ET
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When was the last time you were in a public place and didn't see someone with their phone out — texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook in exchange for more relevant data and offers. This shift presents exciting opportunities for companies to tap into the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
But where in the world should you
start? In this webinar, Adam Steinberg will share a practical view of
how to get your location-based marketing strategy up and running and
then take it to the next level.
Specifically, you'll learn:
- How to make the most of the free location-based marketing tools from Foursquare and Facebook
- How to create unique campaigns by using the Foursquare, Facebook and Twitter APIs
- Three things you can do in the next six months to make a big impact.
Adam Steinberg – Segment Marketing Director, Silverpop
Sponsored by:
