Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.
Date: Thursday, December 1, 2011
Time: 1:00 p.m. ET / 10:00 a.m. PT
Multi-touch marketing is a critical element to the most effective marketing campaigns. This webinar will describe in detail what b-to-b marketers need to do to ensure the best response rates through careful, multi-touch marketing and lead nurturing.
Participants will learn how to:
- Increase revenue by leveraging data and deploying multi-touch tactics
- Develop a detailed ordering methodology through testing and comparison
- Create accurate and comprehensive response lists
- Use best practices to target effectively through postal, email and telemarketing
- Identify whether to use response lists, compiled lists or a combination of both
Featured speakers
Brian Chertok, marketing director, Kronos
Moderator
Juan Martinez, reporter, Direct Marketing News
Sponsored by
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