How to Get the Most Out of Your Email Campaign
Tips to Maximize Your Email Marketing Opportunity
Tuesday, July 29
1:00PM ET/10:00AM PT
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester's email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing's high success rates.
Attend this Webinar to learn:
- Current consumer attitudes toward email marketing
- How marketers can respond to end user needs
- Where existing email programs fall short
- How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals
Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Her research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Jose Santa Ana, Director of Product Marketing, Message Systems
Jose Santa Ana is Director of Product Marketing at Message Systems, whose solutions power many of the world's largest, most complex email, mobile and cross-channel messaging operations. Jose has accumulated over 20 years experience in IT and enterprise software, with senior marketing roles at IBM, Return Path, Omniture (now Adobe), 3Com, Alterian (now SDL), Amdocs, and Hyperion Solutions (now Oracle), as well as industry analyst roles at both IDC and Gartner. Jose has a passion for data-driven customer engagement through email, mobile, and other digital channels. At Gartner, Jose covered the global data warehousing, business intelligence and analytics markets. Jose has broad international exposure, having lived and worked in the Philippines, Australia, Hong Kong, and Singapore before moving to the US.